Think you’re unique? Let Yahoo’s data trove be the judge (Page 2)

Think you’re unique? Let Yahoo’s data trove be the judge (Page 2)

 

Maybe you’re not into big data trawls, you might perhaps use the C.O.R.E. visualization tool just to see how you stack up against the rest of your demographic (that happens to sign into their Yahoo accounts, so slim pickings). Since I am a male between the ages of 25 and 34, I should be reading a lot more sports stories than I am, which gives me an insight into stereotypes being a reality. When it comes to females of the same age range, they’re most concerned right now with celebrities, weddings and cosmetic treatments. Only 16 percent of those concerned about Peyton Manning’s arm are women, but the exact same percentage of men are reading about Scarlett Johannson’s look-alike twin, stereotypes galore! But with a bit of fine-tuning you can get down to the niche markets too.


Women, it appears, also spend more time reading stories on the web. Looking at men’s top stories, very few readers spend more than 2 minutes in any given article or whatever kind of block of text.


C.O.R.E. relies on the Hadoop framework heavily, which lets companies like Yahoo (which pretty much carried the Hadoop project as it was a huge factor in its developmental phase) store and process the terabytes of mashed up data that users generate as they click their ways through the web. According to a Yahoo spokesperson, C.O.R.E. “leverages Hadoop to distill this information into a content personalization model, which is updated every 5 minutes based on the most recent data.” Yahoo researchers often claim that Hadoop is “behind every click at Yahoo.”

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