Think you’re unique? Let Yahoo’s data trove be the judge (Page 1)

Think you’re unique? Let Yahoo’s data trove be the judge (Page 1)

Think you’re unique? Let Yahoo’s data trove be the judge (Page 1)

 

Yahoo analyzes a ton of user data, although that’s no secret, today it is giving the world a striking visual sample of how exactly they collect all those bytes of scrumptious info. The latest tool from Yahoo called the Yahoo! CORE (C.O.R.E. to be precise) Data Visualization lets viewers work their way through all of the demographic data to see how news stories are shown to different groups categorized by age, sex and nationality and it does all this in real time! 

C.O.R.E is the abbreviation of Content Optimization and Relevance Engine and it’s the system that Yahoo uses to customize the homepages for Yahoo users and of course it also personalizes advertising, but we’re all informed about this thanks to the backlash towards Google for the very same thing. Yahoo is boasting some really interesting data points on C.O.R.E.:

       Yahoo’s homepage click-through rate has increased 300 percent since implementing C.O.R.E.
Note: This is huge when you have rivals like Google and Bing. 

       Every hour, C.O.R.E. processes 1.2 terabytes of user data. According to Yahoo, that’s the equivalent of 644,245,094 printed pages.
Note: Holy Something!

      Every day, C.O.R.E. personalizes 2.2 billion pieces of content.
     
As a result of all this, more than 300 articles a month on Yahoo’s homepage receive more than 1 million clicks, cranking up the revenue with this basically fully-automated system.

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